Smart Bet Privacy Policy

Before sharing an identity document or authorising a payment, you should understand why that information is needed. Smart Bet respects your privacy and is committed to protecting personal information. We collect account details, verification records, payment and betting activity, and technical information to provide services, protect accounts and meet applicable obligations. Questions about Smart Bet personal data can be submitted through Contact Us.

This policy covers visitors, registered players and people contacting support before registration. It applies to the website, mobile version, app, account services, sports and live betting, games, Keno, bonuses, payments, support channels and user communications across Ethiopia.

Who We Are

Smart Bet provides betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant licence conditions and regional restrictions. For operator identification, read About Us. Review License & Regulation and the competent authority’s latest information to verify the current licensing and regulatory status; this policy is not evidence of regulatory approval.

“Personal data” means information that identifies you or can be linked to you. “Processing” includes collecting, using, storing, sharing and deleting that information.

Information We Collect

The information needed depends on your activity. Browsing generally involves technical records; registration, payments and identity checks require additional details. Smart Bet should collect only information necessary for lawful, security, operational and regulatory purposes.

• Account data: name, phone number, email, date of birth, username and password-related security data.
• Verification data: identity documents, age-check results, KYC information and records needed for customer due diligence or fraud prevention. KYC means “Know Your Customer”: checks used to establish who holds an account.
• Transaction data: deposits, withdrawals, payment method details, balance history, payment authorisation records and bonus activity.
• Betting and gaming data: bet selections, odds, stakes, results, live betting activity, Keno entries and game sessions.
• Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
• Communication data: support messages, complaints, emails, chat logs and call information where applicable.
• Responsible gaming data: limits, self-exclusion requests, risk indicators and account restrictions.

Do not send unrelated sensitive information in a support message. If verification is requested, confirm the required documents and authorised submission channel before sending them.

How We Use Personal Data

We use Smart Bet player information to create and manage accounts, confirm identity and age eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings, bonuses and promotions. For example, account-holder information and transaction records may be compared when reviewing a withdrawal request.

Betting account data also supports investigations into multiple accounts, payment abuse, bonus abuse, fraud and suspicious betting patterns. Technical records help identify login problems and improve the website, app, games and support service. Responsible gaming information supports limits and account restrictions.

Other purposes include important service notifications, dispute resolution and applicable legal, tax, accounting, anti-money laundering (AML), licensing and regulatory duties. Marketing is sent only where allowed, with available opt-out options. Declining marketing does not stop essential account or security notices.

Legal Basis / Lawful Reasons

Depending on the purpose and applicable law, processing may be necessary to provide requested services, meet legal obligations, protect players and the platform, prevent fraud or resolve disputes. Consent is obtained where required, including for optional activities that depend on it.

The lawful reason must relate to the specific processing activity, not merely to account registration. Contact support to ask which reason applies to your information. Where processing relies on consent, you may withdraw it, subject to applicable rules; withdrawal does not invalidate earlier lawful processing.

Cookies and Tracking

Cookies are small files stored on your device. They and similar technologies may keep you signed in, remember preferences, protect accounts, analyse traffic, improve page performance and support marketing measurement where permitted. Non-essential tracking is subject to consent where required.

Browser and mobile controls may differ, and disabling essential cookies can affect account functions. Review the Cookie Policy for information about categories and available choices rather than assuming browser settings also control app tracking.

Data Sharing

Smart Bet does not sell personal data as a product. Information may be shared when necessary with payment processors, identity verification providers, hosting and cloud infrastructure providers, analytics and security tools, customer support providers and professional advisers. These third-party service providers are organisations that perform particular functions for the service.

Access should be limited to the information needed for the relevant task and subject to appropriate confidentiality and data protection obligations. A payment provider, for example, may need transaction details without needing your full support history. Disclosure to regulators, law enforcement or courts may occur when legally required.

International Transfers

Some providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. Smart Bet privacy questions about overseas processing can be raised through support, including questions about the safeguards relevant to your data.

Data Storage and Retention

Information is retained only for as long as necessary for its purpose, including account operation, financial records, legal duties, disputes, fraud prevention, responsible gaming records and regulatory requirements. Retention depends on the record type and applicable obligations; there is no single period for all data.

Closing an account does not automatically erase records that must be retained. Information no longer needed should be securely deleted or anonymised, with retained records subject to access restrictions.

Security Measures

Smart Bet data protection uses reasonable technical and organisational measures. These include access controls, secure login systems, encryption where appropriate, security monitoring, backups, fraud detection, staff confidentiality requirements and internal handling procedures. No online service can guarantee complete protection against every incident.

Protect Smart Bet account security with a unique password and do not disclose passwords or one-time codes to anyone claiming to offer support. Before using Smart Bet login, check the domain against verified operator information. For mobile access, use an authorised app source; unsolicited APK files or messages requesting credentials create avoidable risks. Report unfamiliar account activity promptly.

User Rights

Under applicable data protection laws, you may have rights to request access, correction, deletion, restriction, objection or information about processing. Some requests may be limited where financial, legal, security or regulatory records must be kept. You may also ask how to raise a privacy complaint or approach the competent authority.

1. Step 1: Use the official support channel and identify the privacy request or record concerned.
2. Step 2: Provide only the account details reasonably needed to locate your information. Proportionate identity checks may be required.
3. Step 3: Ask for confirmation of receipt, the applicable response timeframe and an explanation of any refusal or limitation.

Age Restrictions and Children’s Data

Services are intended only for users meeting adult eligibility requirements. Smart Bet must not knowingly collect information from underage users. A parent, guardian or anyone who believes an underage person has submitted data should contact support so the account and records can be reviewed. See the Age Restriction Policy.

Responsible Gaming and Account Restrictions

Account activity, deposit limits, self-exclusion requests and relevant risk indicators may be processed to support responsible betting measures and enforce platform rules. Restriction records may need to remain after closure to help prevent excluded accounts from being reopened. Read Responsible Gaming for related controls.

Terms, Bonuses, and Payments

This privacy policy in Ethiopia works alongside the Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before submitting payment details, compare available methods by disclosed fees, transaction limits, processing time and verification requirements—not promotional claims. Before claiming a bonus, check its eligibility and settlement conditions. Keep transaction references for any payment complaint, without sharing confidential payment credentials.

Updates to This Policy

The policy may change when services, applicable laws, security practices or processing activities change. Material changes will be communicated where required. Review the current policy before submitting new information, and ask support to clarify any change that affects your account or privacy choices.